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      Springtime in Japan but COVID-19 limits festivities for cherry blossom fans

      Springtime in Japan but COVID-19 limits festivities for cherry blossom fans

      ‘The light of hope’: Japanese same-sex couple overjoyed by marriage ruling

      ‘The light of hope’: Japanese same-sex couple overjoyed by marriage ruling

      Samsung gets 5G equipment contract from Japan’s NTT Docomo

      Samsung gets 5G equipment contract from Japan’s NTT Docomo

      Tokyo prosecutors charge two Americans with helping Ghosn escape

      Tokyo prosecutors charge two Americans with helping Ghosn escape

      Quake hits Japan area devastated a decade ago, tsunami alerts lifted

      In landmark ruling, Japan court says it is ‘unconstitutional’ to bar same-sex marriage

      Special Report: Ten years on, grief never subsides for some survivors of Japan’s tsunami

      Special Report: Ten years on, grief never subsides for some survivors of Japan’s tsunami

      Maezawa wants you: Japan billionaire seeks ‘crew’ for moon trip

      Maezawa wants you: Japan billionaire seeks ‘crew’ for moon trip

      Japanese companies go high-tech in the battle against food waste

      Japanese companies go high-tech in the battle against food waste

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      • World
        Brazil's favelas struggle to count their dead as coronavirus rages

        Brazil’s favelas struggle to count their dead as coronavirus rages

        Amazon deforestation

        Amazon deforestation rose 17% in ‘dire’ 2020, data shows

        Brazil business elite blast Bolsonaro, who remains unconvinced on COVID-19 restrictions

        Brazil business elite blast Bolsonaro, who remains unconvinced on COVID-19 restrictions

        Ravers feel the music at socially distanced silent disco in Barcelona

        Ravers feel the music at socially distanced silent disco in Barcelona

        Tokyo prosecutors charge two Americans with helping Ghosn escape

        Tokyo prosecutors charge two Americans with helping Ghosn escape

        ‘Peace more powerful than war’, Pope Francis says in Iraq’s ruined city of Mosul

        ‘Peace more powerful than war’, Pope Francis says in Iraq’s ruined city of Mosul

        Japan’s tsunami survivors call lost loves on the phone of the wind

        Japan’s tsunami survivors call lost loves on the phone of the wind

        An ancient monastery in Iraq is a symbol of Christian survival

        An ancient monastery in Iraq is a symbol of Christian survival

        Archaeologists uncover ancient ceremonial carriage near Pompeii

        Archaeologists uncover ancient ceremonial carriage near Pompeii

      • Business
        Microsoft in talks to acquire Discord for more than $10 billion: Bloomberg News

        Microsoft in talks to acquire Discord for more than $10 billion: Bloomberg News

        Microsoft to allow more employees at its headquarters from March 29

        Microsoft to allow more employees at its headquarters from March 29

        TikTok considers introducing group chat feature this year – sources

        TikTok considers introducing group chat feature this year – sources

        Japan temporarily sets higher tariffs on U.S. beef imports

        Japan temporarily sets higher tariffs on U.S. beef imports

        Google to cut app store fee by half on developers’ first $1 million in sales

        Google to cut app store fee by half on developers’ first $1 million in sales

        WhatsApp adds voice and video calling feature to desktop version

        WhatsApp adds voice and video calling feature to desktop version

        Google won’t use other web tracking tools after phasing out cookies

        Google won’t use other web tracking tools after phasing out cookies

        Nippon Steel to boost R&D spending to hasten decarbonisation

        Nippon Steel to boost R&D spending to hasten decarbonisation

        Disney CEO says households without kids have boosted streaming success

        Disney CEO says households without kids have boosted streaming success

      • Health
        Brazil's favelas struggle to count their dead as coronavirus rages

        Brazil’s favelas struggle to count their dead as coronavirus rages

        Latest on the worldwide spread of the coronavirus

        Latest on the worldwide spread of the coronavirus

        Existing COVID vaccines may protect against Brazilian variant – Oxford study

        Existing COVID vaccines may protect against Brazilian variant – Oxford study

        Japan supercomputer shows doubling masks offers little help preventing viral spread

        Japan supercomputer shows doubling masks offers little help preventing viral spread

        Tokyo asks China to stop anal swab tests for COVID-19 on Japanese citizens

        Tokyo asks China to stop anal swab tests for COVID-19 on Japanese citizens

        What you need to know about the coronavirus right now

        What you need to know about the coronavirus right now

        Japan to end state of emergency for six prefectures this month

        Japan to end state of emergency for six prefectures this month

        Brazil to buy 20 million COVID-19 vaccines from India’s Bharat Biotech

        Brazil to buy 20 million COVID-19 vaccines from India’s Bharat Biotech

        A year after first case, Brazil hurtles past 250,000 COVID-19 deaths

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      Ad campaign to combat vaccine hesitancy in U.S. with celebrity help

      ThingsOut by ThingsOut
      2021年2月26日
      in Entertainment, Health
      Reading Time:2 mins read
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      A banner encourages people to learn more about the coronavirus vaccine in this handout image provided by the Ad Council

      A banner encourages people to learn more about the coronavirus vaccine in this handout image provided by the Ad Council

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      The Ad Council launched a campaign on Thursday designed to combat hesitancy about the safety of the coronavirus vaccine, blanketing messages across U.S. TV, radio, websites and social media, with a particular focus on reaching Black and Hispanic Americans, who have been hard-hit by the pandemic.

      The campaign, titled “It’s Up To You,” will feature celebrities in upcoming public service announcements produced by media partners.

      Actress Rosie Perez, CNN medical correspondent Sanjay Gupta and actor and rapper Daveed Diggs will star in ads produced by AT&T’s WarnerMedia. Actress Angela Bassett will appear in an ad produced by Fox, the Ad Council said.

      The campaign will direct people to the website https://getvaccineanswers.org, which will answer questions such as how the vaccine was approved for use and why there is more than one type of vaccine.

      The effort led by the Ad Council, a nonprofit, is supported by more than 300 brands, medical experts and tech and media partners such as Facebook and Walt Disney Co.

      “It’s really okay for people to be hesitant and it’s normal to have questions,” said Lisa Sherman, chief executive of the Ad Council.

      But if hesitancy toward the vaccine isn’t addressed and not enough Americans get vaccinated, “we’re going to find ourselves in the same place next year,” Sherman added.

      Only 40% percent of people in Black and Hispanic communities say they have enough information to make a decision about getting vaccinated versus 60% of the general population, according to Ad Council research.

      Other partner efforts include cable channel BET, which will create a COVID-19 news special and live stream a town hall event with the NAACP.

      Comcast Corp’s NBCUniversal and Spanish-language network Telemundo will create content for the vaccine campaign in both English and Spanish.

      The campaign has so far raised more than $53 million from corporate sponsors and other nonprofits.

      Source: Reuters
      Tags: COVID-19PandemicVaccine
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